The Big Question - Why change from an Online Cycle Shop to a Multi Vendor Marketplace?
Well it comes down to two main factors - 1) Demand & 2) Keeping up with the times!
Since 2012, we have been an online retailer specialising in the resale of used, ex-demo, old stock bikes & components along with new models from certain brands. We started our online bike shop with just 3 bikes we had purchased from private sellers. We then grew rapidly throughout the UK and Europe with sales increasing each year! We moved premises twice, upgraded our site numerous times and also took on additional staff to cope with demand.
As demand for stock grew, we branched out and started working with various dealers, sellers and distributors throughout the UK and Europe. By expanding our customer base, we could bring in more brands and purchase stock at great pricing which in turn meant the customers always got the best deal possible. 2019 was the biggest year yet for us with sales at a high and lots of customers on our books waiting for certain bikes, brands, parts and much more and unless you have every brand on the market you have to unfortunately turn customers away, which doesn't sit right with us. Throughout last year, we noticed a large increase in customers contacting us for valuations on their current bikes and also many people asking if we wanted to buy their bike. By us buying their bike this meant they would sell their bike quickly and hassle free for a fair price and then we would advertise the bike for sale to our large customer base throughout the UK and Europe. A ‘win-win’ for both of us.
After sitting down and putting ideas on the table, we came up with the idea to create a cycling specific marketplace for buyers and sellers. By using our extensive knowledge, customer & supplier base we are able to connect the two meaning that the buyer is getting the best possible price for a bike, frame or component either direct from a bike shop or through one of our private ads.
Shops that sign up with us will increase their sales and online presence by having instant access to thousands of customers who visit our site every month. They will list all of their products for sale so customers can browse thousands of products or filter on brand, condition, price, model etc so the item you want is as easy as possible to find. Our customers will gain access to the best priced deals on cycling products in one place. No more searching the web for the cheapest price or wondering if the price is too good to be true! All shops which sign up with us will be checked to ensure them and all of their products are genuine. They will even receive their own feedback rating.
If purchasing from one of the online sellers, you will receive their contact information where you can ask questions or check on the status of your order. As for us, the site allows us to remain as a smaller seller for the time being but our main focus going forward is making sure that the customer is seeing the brands and products they want & that the products on the site are verified and priced as best as they can be. If we do not have a brand listed you can contact us and we will reach out to our dealer network to get the brand on board.
For our private ads, we aim to become the ‘go-to’ marketplace for cycling products. From only £4.95 per advert, you can advertise all of your bikes, frames, components, clothing and more on this one website which you know will be full of genuine cyclists looking for a good deal. We know some other well known marketplaces are free to advertise but our marketplace has been built for genuine customers to shop as it is specific to cycling only. We believe this will massively reduce time wasters and you will sell your item quicker. Once your items are advertised, buyers can search using their postcode for local deals or search nationwide and then contact you direct through this website to ask any questions or to purchase. You will receive an email when someone has contacted you which will take you directly to the message for you to reply, the system is so easy to use and extremely customer-friendly!
The cycling industry is one which changes immensely each year, going back 10 years we were all on 26" wheels with 2/3 x 10 speed groupsets. Little did we know these would not be unheard of and there would be various new wheels sizes, groupsets would drop to 1 x 12 and DH bikes would have less travel!
Being in the cycling trade is no different, you have to keep up with the times to make sure your customers are getting not only the best price but the best possible customer service and the whole process of buying a product is as easy as possible.
By creating the marketplace this is our aim, under one website you will be able to choose from THOUSANDS of products from verified dealers. Our aim is to become the number one cycle supplier not only in the UK but we have international plans going forward.
So the above is a brief outline on why we decided to make the jump from shop to marketplace, one simple aim which is to make your buying experience as best as it can be.
Interested to know what we have planned for the coming months?
Checkout our next blog post and get a sneak peak on whats coming next!
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